18.06.09
RIAS has been named as a finalist in the Customer Care Award category at the 2009 British Insurance Awards.
The over-50s insurance provider has been rewarded for its customer-focused culture and service innovation with a short listing for this prestigious accolade.
RIAS recently launched Voice of the Customer – a web-based tool which allows customer-facing employees to feedback comments and insight to the firm with a view to improving user satisfaction levels in the future.
Janet Connor, managing director of RIAS, said the firm was "thrilled" to have been named as a finalist in the Customer Care Award category.
She added: "We have worked tirelessly to not only maintain our high standards of
customer service, satisfaction and retention, but also to exceed our current achievements in these areas.
Ms Connor claimed that by investing in its employees, RIAS had established a skilled and loyal workforce which strives to provide the highest standard of
customer experience possible.
Last month, research published by The Logic Group and Ipsos MORI indicated that most business leaders and communication managers are focusing upon customer retention rather than attraction as the recession ensues.
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