26.06.08
Call centre mangers investing in market research need not spend large amounts of money doing so, according to claims by the Market Research Society (MRS).
According to Simon Lidington, vice-president of the MRS and chief exchanger of Insight Exchange, research costs are relative to the size of a business meaning small and medium-sized enterprises should not necessarily be excluded from the potential benefits.
He stated: "If you are a small organisation, you can conduct cost effective research online or by telephone…that won’t cost you a fortune."
Mr Lidington added that the MRS was the best port of call for business seeking advice, explaining that the society has a research buyer's guide.
According to MRS, the benefits of technology-based market research include increased respondent volume, the avoidance of boundary-related concerns, reduced costs and greater speed in the process.
MRS is the world’s largest association serving all those with professional equity in provision or use of market, social and opinion research, and in business intelligence, market analysis, customer insight and consultancy.
