Altitude Software's interaction management solution played a key role in powering the Conservative Party to record gains in the recent general election, it has been claimed.
Altitude Software's interaction management solution played a key role in powering the Conservative Party to record gains in the recent general election, it has been claimed.
The CCT partner says it enabled the party to contact potential voters, and record voting intentions and other strategic data in the run-up to polling day.
This information was then used to underpin the Tories' campaigning activity, Altitude says.
Jonathan Hazzlewood, who was responsible for the Conservative's call centre, said the contact system was a huge success.
"Not only did we make over a million calls in the run-up to the campaign and in the campaign itself, but the system performed faultlessly allowing us to continue calling electors up to 21.45 BST on election night," he noted.
"Using the Altitude platform, we developed an application that was not only extremely flexible and intelligent, thus equipping our callers with information to use during the call, but also very easy to use."
Richard Woollaston, general manager for Altitude Software in the UK, said the experience demonstrated very clearly how powerful Altitude Unified Desktop is in minimising training times for contact centre agents.
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