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How Siri is Changing Customer Service

8th February 2012

Salmat's Open Menu delivers Apple-style Technology

Speech recognition is now becoming a part of everyday life, with product vendors introducing voice control features on their smart phones, such as Apple and their ‘Siri’ iPhone application.

In the contact centre industry, Self Service applications featuring speech recognition have long been touted as a key way to reduce cost but still retain a high level of customer service.

In the past however, speech solutions have failed to deliver on these promises through poor design and merely replicating existing IVR menus with a voice recognition input. This leaves customers in the familiar situation of struggling to navigate complex menus to the find the right person or service to help them.

Surely technology like Siri, which give users the ability to say what they want in their own words, can be leveraged to improve the experience. And that’s just what the OpenMenu solution from Salmat UK, now part of Capita plc, can do for you.

“Much like the latest innovations in the iPhone you can state your reason for calling in your own words.” says Sean Keane, General Manager Salmat UK. “The solution can discern from the customer spoken words where the call should be routed to get the most effective resolution”.

Read our white paper "Intelligent Customer Service - Are you Siri-ous?" >>

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